Project Information

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Time           Sep 2019

Client          Lost Paradise

Format        Rebranding include logo, style guide, website page

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Project Description

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The new identity aims to be vibrant, simple, and recognizable. The goal is achieved by presenting a new color spectrum, logo, and typography. The colors extracted from the keyword ‘paradise’ and the location ‘Glensworth valley’ has a more intimate relationship with the actual festival. Compare to the previous images where everything is cold blue and green, the additional pink and red have added warmness and passion into the identity. The logo combines a palm tree which is usually a visual representation for holiday and wonderland with a vinyl disk that represents music to indicate the key element in the new identity: A lively dreamy wonderland with music. The typography mainly reflects the idea of ‘hidden’ and also enhances the visual impression to the target audience so, beside the color and logo, it adds another layer of coherence to the new identity.